HYPER!

RETRO IS BACK!
HYPER! The Heisei Festival is a fictitious lively event that transforms San Francisco into a Heisei Retro Festival highlighting the quirky and fun aesthetics of early Heisei Era Japan. This event is about bridging the gap between generations and giving people a chance to experience what the Heisei era encapsulates. Encouraging joy and community as resistance, especially in our world today.

SCOPE

Identity Design

TOOLS

Illustrator, Photoshop, Figma

YEAR

2025

PROCESS

In this semester-long project, I explored a wide variety of applications and topics within the Heisei Era to develop the design of HYPER! The goal for the concept was to capture the essence of the Heisei era, with bright colors, old technology, and fun assets, while presenting it in a little bit of a more unique way. The pixelated font for the logo that I created to be italicized, represents moving forward and energy. The pixelation is also a nod to old technology pixels, but has rounded edges, making it softer and more modern. This set the tone for my approach to the entire event identity.

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